Financial services or fintech is a booming industry. Owing to a shift in society, people pay more attention to their finances, leading to a rapid rise in companies providing financial services.
However, gaining high-quality leads and customers is the backbone of this sector, just like any other.
So, if you are in the business of providing financial services, you must take advantage of all the marketing methods available to you.
It would be best if you hired an agency and used their services to gain high-quality leads and customers. An agency worth its salt will provide you with funnel strategies, cross-selling, follow-up features, and personalized email templates. However, it would be best if you opted for an agency specializing in email marketing for financial services.
Email marketing is one of the oldest forms of digital marketing, and it is still highly relevant today.
Here are some reasons why you must not overlook email marketing.
- It helps you stay in contact with the target audience.
From a customer perspective, it is easier for them to forget about a particular business as they are bombarded with various daily advertisements. If you do not try to be seen by the target audience, they will forget about your business.
It makes it essential to indulge in email marketing as it helps you stay in touch with your target audience. Even if the target audience skims through the mail, it will freshen up the audience’s memory of your brand. If they do not know about your business, an email is helpful as it can help you get in touch with new audiences.
- Higher engagements
Emails have been around for almost forty years now. They have become a significant part of everyone’s lives, and many consider them the primary way of communication with the world.
If you play your cards well, you can engage audiences with your mail using high-quality CTAs. You can send them to your website or redirect them to a blog.
Creating funnels and driving people to your website can indirectly increase your sales or gain better leads by spending less money.
- It is easy to track
An email marketing campaign is easy to track and analyze. When you hire an agency specializing in email marketing for financial services, they will provide you with in-depth campaign reports.
It is easier to track the bounce, open, subscribe, and click-through rates of email campaigns than any other form of digital marketing.
Analyzing such factors will help you and the agency assess what is working for the campaign and identify the areas that need improvement.
- It is affordable
If you calculate the average email marketing campaign cost and compare it with the number of emails sent or the engagement rates, the per email costs will be meager.
Email marketing offers one of the lowest costs of conversions.
Moreover, the more you spend on the campaign, the better results you will yield and the better will be your ROI. So, it would be advisable to hire a good agency and work on an email campaign.
Email marketing will never be obsolete. It is the best way of marketing if you are planning to build a long-term relationship with the stakeholders and make your brand more recognizable.