Digital Marketing

Influencer Marketing

Influencer Marketing: How To Manage It Effectively?

Social media is mostly ruled by content creators and their followers. These creators are often regarded as influencers as they largely influence their followers and audience that follow and believe them.  According to a report of 2021, Influencer marketing has grown to a market of $13.8 billion. The number speaks to the growth of social …

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Record a User Session on Your Website

How to Record a User Session on Your Website To Track Key Performance Data

In order to track key performance data on your website, you will need to record a user session. This is done by adding JavaScript code to the source of the web page that will capture any information entered by the user during their session. There are two ways that you can track key performance data …

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Social Media Marketing for Local SEO

Advantages of Performance Marketing Over Social Media Marketing

When it comes to marketing, there are many different strategies that businesses can use to reach their target audiences. However, two of the most popular methods are performance marketing and social media marketing. Lots of businesses prioritize social media marketing because it is an excellent way to create brand awareness and connect with potential customers. …

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Create a Killer Email Campaign

Reasons why companies must not overlook the advantages of Email marketing

     Financial services or fintech is a booming industry. Owing to a shift in society, people pay more attention to their finances, leading to a rapid rise in companies providing financial services.  However, gaining high-quality leads and customers is the backbone of this sector, just like any other.  So, if you are in the …

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Facebook Can Help Grow Your Business

The 3 Main Benefits Of Using Facebook Advertising

The emergence of social media platforms over the last few decades has brought a number of advantages for human society, especially allowing instant global communication as well as giving businesses the opportunity to market their products and services to a global audience. Indeed, if you are a business owner and you are looking for a …

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web design bay

Importance of Web Design

A crucial aspect of your online marketing strategy is the webpage’s design. People need to be aware of the significance of web design to create a better professional website. Getting the apt website design is crucial. First  Impression The audience gets their earliest impression of the company when they browse the site. They’ll make an …

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