How to Increase Brand Awareness with The Help of TikTok Marketing

Got a brand you want to grow? Looking for creative ways to spread the word and get more eyes on your business? It’s time to start tapping into the marketing power of TikTok. This wildly popular short form video app has over 1 billion monthly active users, many of whom are primed and ready to engage with brands through authentic, entertaining content.

Whether you’re launching a new product, raising awareness about your mission, or simply trying to become a more relevant name, TikTok marketing can help.

TikTok marketing tips

According to a SocialMediaExaminer’s latest TikTok marketing report, just 3% of marketers are currently leveraging TikTok, with just 15% aiming to utilize it in 2020.

As a result, TikTok has expanded into a vast marketing arena with enormous possibilities for businesses. So, let’s look at the top 9 TikTok branding tactics that might help your company in enhancing brand awareness.

TikTok Marketing tips to Enhance Brand Awareness

Many businesses have not yet ventured onto TikTok; nevertheless, if you want to stay one step ahead of the competition, you must consider adding TikTok to your social media toolbox.

You may look for cheap TikTok likes or figure out some plans to achieve good growth. Once you’ve figured out how to use the app and what you can do with it, you’ll discover that it’s a huge asset for brand development. Here are the top 6 ways that you can leverage to enhance brand awareness through TikTok marketing.

1. Choose your brand’s marketing niche

TikTok, like every other social networking tool, relies on relevant content. If you’ve decided to use this platform for marketing your business, you must emphasize consistent brand-building activities. The opportunities to create valuable content are limitless on the platform.

Select a niche in which you have extensive knowledge and experience, and then share your knowledge and experience through short and crisp videos on TikTok.

Examine your competition to discover what sort of content they upload on TikTok, and then put your best foot forward to create superior content.

Monitoring and evaluating customer input can also help you determine whether or not you are on the correct track to generating brand awareness.

2. Deploy Hashtags or Start a hashtag challenge

hashtag challenge

According to the TikTok marketing report, this TikTok trend is a great tool that can assist your company in reaching a larger audience. Make sure to include relevant hashtags in each video, since this is the most effective strategy to expand organically.

If you aren’t sure what hashtags to use, input a relevant, broad term into TikTok’s search section. TikTok will generate a list of hashtags related to your subject based on your parameters.

Launching a TikTok hashtag challenge is another method to utilize hashtags to advertise your brand.

All you have to do is post a compelling video, establish a branded hashtag, and encourage your viewers to create similar videos. Viral marketing is what actually expands your audience base and enhances TikTok user involvement.

3. Influencer Collaboration

Influencer Collaboration

TikTok influencers may not be as well-known as Instagram influencers for their massive followings. Reaching out to your target audience, on the other hand, is what will help you advertise your brand.

Collaborate with influencers whose audiences are likely to be interested in your business and willing to purchase from you.

This is comparable to how Instagram advertising works. Influencers use the TikTok platform to create high-quality content in order to get more sponsored videos. If your budget permits, consider collaborating with an influencer to advertise your brand.

4. Create highly engaging content

Collaborating with TikTok influencers and using hashtags is crucial for advertising your brand to a broad audience, but let’s face it: none of these techniques will work if the content you upload is boring.

You only have 15-60 seconds on TikTok to encourage viewers to follow you. Don’t sacrifice content quality for the sake of being active.

Make sure to create a nicely crafted, understandable video, since this is the first thing that a viewer notices. Ensure that a consistent design theme is used for all of your videos. Remember that TikTok is a social network; therefore user involvement is what you desire.

5. Study the Platform

When advertising a brand on a social network, the last thing you want to do is jump in without a thorough grasp of how the platform operates.

To avoid being perplexed by the platform, you should research what sort of content works best on TikTok, how to reach out to other users, and how to organically incorporate your brand into the platform.

This is a social network where originality is valued much more than on other platforms. People don’t browse TikTok for educational stuff; rather, TikTok’s audience is generally searching for entertainment and comedy, so serious sales themes aren’t suitable for them.

Always keep in mind that the bulk of the TikTok audience is between the ages of 16 and 25, and the best approach is to show originality and genuineness.

6. Track & Analyse your performance consistently

Hashtags and inventiveness are great but don’t forget that analyzing the performance of a campaign is an important aspect of any marketing plan.

Using an analytics platform can provide you with vital information about your marketing activities and how to enhance them. If you’re not receiving enough engagement, you should consider what errors could have caused this and how to correct them.

Perhaps your videos are underperforming because they aren’t humorous enough? Keeping up with analytics is a strong way to broaden your audience base and ultimately generate more traction for your brand.

7. Design Eye-Catching TikTok Graphics

Visuals are everything on TikTok, so investing in compelling graphic design is a must. Many brands create templates featuring their logo, brand colors, and other signature visual elements to use across TikTok content. Maintain consistency with fonts, icons, illustration styles or filter choices that tie into your brand identity.

Consider making graphics and visual assets not just for your profile and individual posts but also for things like link-in-bio landing pages and TikTok ads. Eye-popping graphics that jump off a small screen help catch attention in crowded feeds and underscore brand recognition.

8. Jump on Trends, Sparingly

TikTok trends move fast. While you don’t want to force every popular meme or challenge into your content strategy, occasionally jumping on trends tuned to your brand can help you grab extra eyeballs in the FYP (For You Page) feed.

The key is elevating the trend uniquely with your brand voice and values. If done right, it feels fun and authentic rather than gimmicky. Be selective in choosing trending sounds, hashtags or video formats that organically fit your goals. Then put your own creative twist on them. Using trends sparingly but effectively can bring welcome new discovery.

9. Show Behind-the-Scenes Footage

Behind-the-Scenes Footage

Give viewers something they can’t see anywhere else. Pulling back the curtain on your brand with behind-the-scenes footage allows TikTok users to feel like VIPs with exclusive access.

Short videos showing product development, office culture, employee takeovers, equipment and facilities, company events, charity initiatives, and other inside looks offer that sense of exclusivity. It builds affinity by making people feel connected to the inner workings of your brand in an authentic way.

Common TikTok Marketing Mistakes to Avoid

When diving into TikTok marketing, it’s easy to make some rookie blunders. Be mindful of these common traps brands fall into so you can avoid them.

Aggressive Selling Right Away

Resist the urge to immediately pitch products or overload branding. Unlike other social networks, TikTok audiences connect more with personalities and content style over logos.

Focus first on creatively engaging audiences without aggressive selling. Once you build a loyal following, subtle product features and merch links can follow. But earn trust and affinity first through fun content that engages naturally.

Forcing Memes and Slang

While tapping into trends can work, brutally forcing unrelated memes or slang usually backfires. It comes off as trying too hard, out of touch, and inauthentic.

Instead, pay attention to how your target audience naturally talks on TikTok. Then work those organic language patterns into content in a way that flows rather than just throwing around random stale memes or lingo.

Aggressive Hashtag Stuffing

You want related hashtags to surface content, but going overboard looks spammy. Prioritize 3-5 well-chosen hashtags per post max.

Too many irrelevant hashtags that don’t truly match the content make you seem desperate for views. It can also get you flagged for spam-like behavior if done excessively. Focus on quality over quantity with strategic tags.

Poorly Produced Low-Value Videos

TikTok set the bar high for production value and entertainment. Amateurish, boring videos get instantly tuned out. Invest in proper equipment and editing software to create compelling video.

Also, script out ideas beforehand instead of winging it. And focus on providing value through useful information, life hacks, entertainment or other benefits rather than empty corporate slogans. Well-produced content with creative flair stands out.

Buying Fake Followers and Engagement

Don’t take shortcuts to inflate vanity metrics. While buying followers and bots to fake engagement might seem tempting, real human audiences recognize and are turned off by inauthentic activity.

Focus efforts instead on winning real followers through high-quality content and engagement. Even if growth is slower at first, genuine interest leads to lasting benefits rather than temporary vanity gains that actually destroy trust.


TikTok is a true game-changer in the history of contemporary social media. It has attracted millions of Gen-Z users and has become one of the most promising advertising platforms on the market.

You can confidently utilize these 6 branding techniques to develop a unique following on TikTok to present your product or brand to a wide TikTok audience.

Frequently Asked Questions About Increasing Brand Awareness on TikTok

How much time should brands spend on TikTok marketing?

The right amount of time depends on your goals and available resources. Many brands see great results spending an hour or two daily creating and engaging with content. Some hire agencies or influencers to maintain their profile. Consistency is key, so allocate a fixed time daily even if short.

What types of videos work best to increase brand awareness?

Trending challenges, humor, entertaining tutorials, surprising experiments, office tours, employee takeovers, product demos, brand redesigns, event coverage, and pop culture parodies are all great options.

Should I use influencers or keep content in-house?

A mix is ideal. Use influencers to expand reach while also showcasing your own brand personality through in-house content. Make sure influencer partnerships are clearly disclosed.

How can I turn existing content into short form TikTok videos?

Edit snippets of videos, cut together highlight reels, create “behind the scenes” versions, or split tutorials into quick tips. Repurpose creatively.

What analytics matter most on TikTok?

Look at follower growth, engagement rate per video, traffic referred, watch time, likes, comments, shares, device data, top videos, and demographics reached. Set benchmarks.

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