TikTok boasted 600+ million global users and was the most downloaded iOS app in the first quarter of 2018.
The average amount of time spent on TikTok is 52 minutes, which is fairly similar to the amount of time spent on other major social networks such as Instagram, Facebook, and Snapchat.
So, what does this imply for businesses? First and foremost, there is engagement. TikTok has a thriving youthful community eager to consume catchy, attention-grabbing videos and the advertising that goes with them.
According to a SocialMediaExaminer’s latest TikTok marketing report, just 3% of marketers are currently leveraging TikTok, with just 15% aiming to utilize it in 2020.
As a result, TikTok has expanded into a vast marketing arena with enormous possibilities for businesses. So, let’s look at the top 6 TikTok branding tactics that might help your company in enhancing brand awareness.
TikTok Marketing tips to Enhance Brand Awareness
Many businesses have not yet ventured onto TikTok; nevertheless, if you want to stay one step ahead of the competition, you must consider adding TikTok to your social media toolbox.
Once you’ve figured out how to use the app and what you can do with it, you’ll discover that it’s a huge asset for brand development. Here are the top 6 ways that you can leverage to enhance brand awareness through TikTok marketing.
1. Choose your brand’s marketing niche
TikTok, like every other social networking tool, relies on relevant content. If you’ve decided to use this platform for marketing your business, you must emphasize consistent brand-building activities. The opportunities to create valuable content are limitless on the platform.
Select a niche in which you have extensive knowledge and experience, and then share your knowledge and experience through short and crisp videos on TikTok.
Examine your competition to discover what sort of content they upload on TikTok, and then put your best foot forward to create superior content.
Monitoring and evaluating customer input can also help you determine whether or not you are on the correct track to generating brand awareness.
2. Deploy Hashtags or Start a hashtag challenge
According to the TikTok marketing report, this TikTok trend is a great tool that can assist your company in reaching a larger audience. Make sure to include relevant hashtags in each video, since this is the most effective strategy to expand organically.
If you aren’t sure what hashtags to use, input a relevant, broad term into TikTok’s search section. TikTok will generate a list of hashtags related to your subject based on your parameters.
Launching a TikTok hashtag challenge is another method to utilize hashtags to advertise your brand.
All you have to do is post a compelling video, establish a branded hashtag, and encourage your viewers to create similar videos. Viral marketing is what actually expands your audience base and enhances TikTok user involvement.
3. Influencer Collaboration
TikTok influencers may not be as well-known as Instagram influencers for their massive followings. Reaching out to your target audience, on the other hand, is what will help you advertise your brand.
Collaborate with influencers whose audiences are likely to be interested in your business and willing to purchase from you.
This is comparable to how Instagram advertising works. Influencers use the TikTok platform to create high-quality content in order to get more sponsored videos. If your budget permits, consider collaborating with an influencer to advertise your brand.
4. Create highly engaging content
Collaborating with TikTok influencers and using hashtags is crucial for advertising your brand to a broad audience, but let’s face it: none of these techniques will work if the content you upload is boring.
You only have 15-60 seconds on TikTok to encourage viewers to follow you. Don’t sacrifice content quality for the sake of being active.
Make sure to create a nicely crafted, understandable video, since this is the first thing that a viewer notices. Ensure that a consistent design theme is used for all of your videos. Remember that TikTok is a social network; therefore user involvement is what you desire.
5. Study the Platform
When advertising a brand on a social network, the last thing you want to do is jump in without a thorough grasp of how the platform operates.
To avoid being perplexed by the platform, you should research what sort of content works best on TikTok, how to reach out to other users, and how to organically incorporate your brand into the platform.
This is a social network where originality is valued much more than on other platforms. People don’t browse TikTok for educational stuff; rather, TikTok’s audience is generally searching for entertainment and comedy, so serious sales themes aren’t suitable for them.
Always keep in mind that the bulk of the TikTok audience is between the ages of 16 and 25, and the best approach is to show originality and genuineness.
6. Track & Analyse your performance consistently
Hashtags and inventiveness are great but don’t forget that analyzing the performance of a campaign is an important aspect of any marketing plan.
Using an analytics platform can provide you with vital information about your marketing activities and how to enhance them. If you’re not receiving enough engagement, you should consider what errors could have caused this and how to correct them.
Perhaps your videos are underperforming because they aren’t humorous enough? Keeping up with analytics is a strong way to broaden your audience base and ultimately generate more traction for your brand.
TikTok is a true game-changer in the history of contemporary social media. It has attracted millions of Gen-Z users and has become one of the most promising advertising platforms on the market.
You can confidently utilize these 6 branding techniques to develop a unique following on TikTok to present your product or brand to a wide TikTok audience.