SEO is a massive game-changer for the tech world. It has made it easier for search engines to rank web pages and made it easier for users to find the relevant websites.
Suppose SEO didn’t exist. Not only would website creation be tedious, your website never gets a chance to compete for a rank and get views. Since SEO is such a useful tool, it is not enough to know about it, but you should know how to benefit. Here are some technical skills for you:
1) Have A Sitemap: When you visit an unfamiliar location, you need a map to guide you. Sitemaps similarly assist search engines. It helps the search engine not only find your page but index it. To make a sitemap review by looking at your website’s content and notice how everything is structured. It entails what’s on your landing page and what sequence do the pages follow. Next, start working on coding your URLs. Ensure you run your URL through software to validate the code and fix any errors that may render it useless.
In your final touches, add your root folder to the URL and send it off for submission. However, keep some pointers in mind. If you have blocked any page from your root folder, ensure not to mention it on your site map and make sure only top-quality pages make your sitemap.
2) Make Your Website Mobile-Friendly. What does this entail? This means that the website can easily be viewed on your cell phone, just like you can view it on your laptop, with no lags and loading problems. Start by viewing how cellphones should display your website on cell phones. A slight structural change is needed to accommodate the website. It is an exception, but sound knowledge in technical SEO can equip you with all the tricks and tools to apply efficiently. Your website’s homepage should be the most apparent information people would want to see when using their cell phones.
Don’t allow ads or pop-ups to appear on your phone for a better user experience. Ensure your website loads fast by getting rid of extra images and ensuring the data on your website consumes less space.
3) Perform an SEO Audit: SEO audit essentially means checking if your website is facing any issues from becoming a top-ranking page. Start by making sure the only version of your website is browsable and is the main webpage. Redirecting the rest should be canonical URLs or duplicate URLs. So if a user accidentally types a canonical URL, they get redirected to your main page. It will also help if you find SEO audit tools to help you accomplish your task faster. You should check for your URL issues by running it through a URL validation scan and checking for duplicate content.
As you perform an audit, you’re essentially making sure your website is doing fine and has no broken links that need fixation. An SEO audit also gives you an idea of how much traffic you’ve been generating.
4) Work On Internal Links: There are two ways of linking your website. You may have external links such as other blogs or articles on your website, or you may have internal links. These links take your users to another page within the same website. It will help if you use keywords that have a description in their anchor text. When you provide internal links, the search engine also discovers these pages, which is vital for users searching for content.
Always link from your top pages to pages that could use substantial ranking. Make sure all duplicate content has canonical URLs, and users get redirected to your main page. Finally, perform an internal audit to ensure every link is in place and you haven’t accidentally added a broken link.
5) Install An SSL Certificate: Security is essential for your website. You don’t want anyone to access and manipulate your data or invade your user’s privacy and modify the information they’re viewing. Hence many search engines recommend getting an SSL certificate. You can use any third-party websites to find the SSL certificate for yourself and download it. Verify your domain name and make your SSL certificate secure your HTTP.
Once you install it on your website, you will notice a padlock next to your website’s URL that ensures your website is safe.
6) Specify Your Domain: When setting up your website, you need to specify your domain. It would help if you guided the SEO on what you want. The SEO itself doesn’t have any personal preferences. You may already be aware that you can access a website with a www or no www attached to its URL. It often confuses the search engine as it will treat this as two different websites. It may cause a discrepancy in your index, show duplicate content, and push your page rank down the ranking system.
To avoid this issue from occurring, you must specify your main domain so that the search engine knows about choices. It will also prevent the SEO from invalidating your website, assuming your main domain appears as a duplicate.
7) Breadcrumb Menu: It is essentially a set of links at the top of your page or the bottom going with your preferences. It helps users navigate to the previous page or help them locate the home page. It makes it easier for users to navigate a website quickly. It removes the hassle of pressing the back button on their browser. It also informs the search engine about the structure of your website.
A well-structured website gets a top ranking. If you don’t have a breadcrumb menu, you may want to add it to your website’s structure. The more you work on the user experience, the more you will generate organic traffic and boost your rankings.
The best way to work with your SEO is by utilizing your technical skills. The apparent goal for engaging with SEO is to land a favorable spot on a search engine’s ranking. Design a sitemap for your website and make sure your website is compatible with mobile phones. Perform a weekly SEO audit. Build a sound internal linking system, and don’t forget to secure your website, so all the hard work you’ve put in doesn’t go to waste.
Specify your domain to prevent the search engine from confusion. Finally, make sure you have a bread crumb menu for your users.