Facebook is one of the best social media platforms for businesses to expand their reach on. It has a host of tools and use-cases you can utilize to help grow your business. You can get the best out of it in a number of ways, all of which are quite simple and user-friendly. All you need to do is have a social media expert on-board who also has a solid eye for design and knows how to attract your audience. This expertise should also include basic knowledge of SEO ranking and how you can use social media to improve your ranking.
Furthermore, Facebook is a great way to engage with your audience, attract potential customers, and take their feedback into consideration. Any proactive business makes sure to stay active on social media and put up a mixture of posts to get an audience, share knowledge, and attract customers. These days, an internet connection is a must for most people and has become quite affordable, as showcased by Spectrum internet prices. This means that your Facebook posts are probably the first thing they see related to your business. Therefore, you must make sure you are implementing some measures to grow your business using Facebook.
First of all, Facebook is a great tool if you want to increase audience reach and engagement. ITs timeline is quite intuitive and if you run enough ads and put up enough posts, people interested in your sector will automatically see your posts on their feeds.
In addition, with its reaction buttons, and sharing and commenting options, it also lets your audience interact with your posts.
Facebook Ads is one of the best ad tools in the market. It can even be easily used by people who are completely new to digital marketing. It guides you along every step of the way, and lets you choose your demographics quite narrowly.
In addition, it even suggests who you should target based on demographics and interests. It automatically targets its ads to these potential customers if you give it the relevant permissions. This means you’ll be able to efficiently allocate your social media budget and get the right sort of audience for your business.
These days, you can’t just get into the top SEO ranks by having a nice website and putting out a few blogs and backlinks. You need to make sure that your traffic is coming in from multiple sources, as these sources also feed into each other. For example: if someone comes to your website from a Facebook post, the next time, they might visit directly or organically.
Therefore, Facebook can go a long way towards improving your SEO ranking. Make sure you utilize the right keywords in your posts, put up regular content, and link your audience to your website from social media as well. A plus point is that if people share your posts, that also counts towards this ranking.
Contests & Giveaways
People love winning contests and giveaways. However, you can’t just host them on any platform. Facebook is the perfect place for these activities due to the amount of interaction it allows. You can incentivize people for sharing your posts, recommending others to like your page, and tagging people in comments.
These activities will not just attract a wider audience. But will also establish your business as an established one that cares about its customers.
Facebook is also an excellent platform when it comes to creating attractive content. It lets you put up photos, videos, carousel posts, and plain text posts as well. You can create a definite brand aesthetic to carry through your posts so that your audience can immediately identify your business when scrolling down their feeds.
In addition, the layout of Facebook lets you attract your audience with well-designed posts, where the quality isn’t compressed as much as other platforms either.
Think about it, when you’re looking for a new restaurant to eat from or a new place to get electronics from, what’s the first thing you do? For most people now, the answer will be to look up their social media pages and see how people interact with them.
Facebook also has a review section for its business pages, and it’s a good idea to keep it active. This establishes you as a reliable and trustworthy business that takes its customer’s feedback seriously.
In conclusion, Facebook is an excellent tool for you to expand your business and attract a much larger audience than you could have targeted with just your website.