Plumbing leads are essential for growing a successful plumbing business. As a plumber, you know that word-of-mouth referrals and repeat customers are not enough to sustain your company long-term. You need a steady stream of new leads to keep the phone ringing and the schedule full. But how do you go about generating more plumbing leads? But it can sometimes be tricky to generate plumbing leads yourself. This is the reason why it makes sense to use LiveWire Leads.
This guide will explain what plumbing leads are, why they matter, and provide actionable tactics for getting more prospects to call your plumbing company. With a sound lead generation strategy, you can gain an edge over your competition and build a thriving local plumbing service.
What Are Plumbing Leads?
A plumbing lead is contact information for a potential new customer who may need plumbing services. Plumbing leads provide basic details like name, phone number, address, and service needed. As a plumber, your goal is to convert those leads into paying clients by providing exemplary service.
Plumbing leads come from various sources, such as:
- Online requests for quotes or appointments
- Phone calls inquiring about services
- Referrals from existing customers or contractors
- Sign-ups via your website or landing pages
- New homeowner contacts from real estate agents
- Attendees at home shows or events
Quality plumbing leads are contacts likely to become customers soon. Weak leads may lack details, interest, or ability to buy services. Strong leads paint a clearer picture of service needs and the prospect’s timeline and budget.
Why Do Plumbing Leads Matter?
Plumbing leads are the lifeblood of a growing plumbing company. Here are key reasons they are so valuable:
1. Lead Generation Attracts New Customers
More plumbing leads means connecting with more prospects and potential new customers. You gain chances to bid on jobs and showcase your services. With a lead gen strategy, you take control over marketing instead of waiting for referrals.
2. It Levels Out Sales Cycles
Plumbing demand fluctuates seasonally. Lead generation provides a steady flow of new contacts to fill schedules year-round. Slow periods become less worrisome.
3. Increases Sales Opportunities
More at-bat opportunities raise your chances for closing deals and winning business. Ten solid plumbing leads make for one new customer on average. The more leads, the more sales possibilities.
4. Plumbing Leads Are Measurable
You can track lead quality, source, and conversion rates. This helps refine efforts to focus on the highest performing tactics and eliminate what does not work.
8 Ways to Get More Plumbing Leads
Now that you know the value of plumbing leads, here are proven strategies for getting more prospects to contact your plumbing business:
1. Update Your Website
Your website is often the first touchpoint for potential customers. Ensure your site highlights key services, areas served, and makes requesting appointments or quotes easy. Promote the site and keep content updated.
2. Claim and Optimize Online Listings
Manage and optimize free online business profile listings on Google, Facebook, Yelp, and other sites. Keep information consistent and current across platforms. Encourage customer reviews to build credibility.
3. Blog Valuable Plumbing Content
Blogging helps a website rank higher in search engines for relevant keywords. Write posts that address common plumbing questions and issues homeowners face. Embed keywords naturally to attract searchers.
4. Run Pay-Per-Click Ads
PPC ads placed through Google, Facebook, and LinkedIn can generate immediate plumbing leads when optimized for quality over quantity. Target keywords and locations strategically.
5. Produce Helpful YouTube Videos
Short, useful plumbing DIY and informational videos can bring in prospects. Embed your website link and calls-to-action in the content.
6. Partner with Realtors and Contractors
Work out referral agreements with realtors, general contractors, and related service providers who interact with homeowners needing plumbing service. Offer incentives for referrals.
7. Hold Educational Events
Host free workshops or clinics to establish your expertise. Discuss topics like winterizing pipes or installing new fixtures. Capture lead details from attendees.
8. Send Direct Mail Offers
Targeted direct mail campaigns with special discount offers mailed to homeowners can generate calls and form submissions. Personalize messages for higher response rates.
Start Converting Those Plumbing Leads into Customers
Attracting more plumbing leads is just the first step. You also need an effective process for qualifying prospects, following up quickly, providing estimates promptly, and ultimately converting leads into happy customers.
Key aspects of managing leads include:
- Calling leads within one business day of receiving their inquiry
- Asking questions to gauge their needs, timeline, and budget
- Scheduling estimates and appointments as soon as the prospect wants
- Following up after estimates to encourage decisions
- Continuing to nurture leads that are still prospects
Provide Five-Star service to all clients and focus on building relationships, not just one-off sales. Quality work and great service experience will lead to referrals and repeat business.
Implementing an ongoing plumbing lead generation strategy takes work but pays dividends over time as you grow your customer base. The tactics discussed in this guide can help any plumbing company get their phones ringing with qualified prospects.
Remember, attracting leads is just the beginning. You need organized processes for nurturing leads, providing prompt and competitive estimates, delivering exemplary plumbing service, and converting the maximum number of leads into loyal, happy customers. With smart lead generation and customer service, your plumbing business can thrive for years to come.
What are the best places to advertise my plumbing services to get leads?
Some effective platforms for plumbing companies to advertise on include Google Ads, Facebook ads, direct mail, LinkedIn, and Nextdoor. You can target ads contextually and geographically to reach homeowners actively seeking plumbing help in your service area.
How much should I budget for lead generation and advertising?
Experts recommend dedicating between 7-12% of revenue to marketing and advertising efforts. As a rule of thumb, aim to keep customer acquisition costs below 20% of the lifetime value of a customer. Continually test and refine tactics to lower CPA costs.
What lead sources typically convert at the highest rates?
Referrals, direct phone calls, and requests through your own website tend to be higher converting lead sources. Leads from pay-per-click ads, home shows, and flyers may take more nurturing to convert. Track conversion rates by source to focus efforts on the best channels.
How many plumbing leads do I need each month?
The number of quality leads needed depends on sales goals and your conversion rate. If you close 25% of leads and want 10 new clients per month, aim for 40 new leads. Improve conversion rates and lower lead goals. But 10-20 solid leads per week is a good baseline target.
How can I improve the conversion rate of my plumbing leads?
Follow up quickly, provide fast estimates, give excellent service, and use a CRM to organize leads. Nurture leads with email/text reminders if they go “cold.” Identify common reasons for non-conversion and improve weak points in your process to convert more prospects.
What makes a lead “qualified” vs. unqualified?
Qualified leads provide enough details to indicate need, budget, and timeline to purchase services. Unqualified leads lack specifics on their plumbing situation. Nurturing and qualifying leads asks key questions to gauge if it is a hot, warm or cold lead.
Should I buy leads or generate my own?
Generating your own leads using the tactics here tends to produce better results. But lead services can supplement your efforts once processes are in place to nurture and convert them. Focus on organic lead generation first.
What is the best free CRM for managing plumbing leads?
Popular free CRM options include HubSpot CRM, Zoho CRM, and Insightly. All provide lead organization features and integrate with email marketing platforms. Choose one that fits your needs and plumbing team’s capabilities.