Complete SWOT Analysis of Dell Company

Despite its size and success, Dell has faced many challenges in recent years. In this article, we will perform a SWOT analysis of Dell company to better understand it’s strengths and weaknesses, as well as the opportunities and threats it faces.


SWOT Analysis of Dell
  • Strong partnerships with corporate customers
  • Direct sales model allows customization
  • Good relationships with suppliers
  • Strong brand reputation
  • Global presence
  • Financially stable
  • Diverse product and service offerings
  • Overly reliant on technology industry
  • Lacks diversification beyond PCs
  • Limited brick-and-mortar stores
  • Declining quality of customer service
  • Expand into emerging economies
  • Grow successful divisions like smartphones
  • Make strategic acquisitions
  • Educated buyers know what they want
  • Leverage improvements in communication and technology
  • Declining PC market
  • Additional pandemic waves
  • Intense competition
  • Looming economic recession
  • Impact of tariffs



Dell is a multinational computer technology company that is based in America. The company produces, distributes, repairs, and maintains PCs and associated goods and services.
The firm is ranked 44th on the Fortune 500 list of the world’s top companies in terms of revenue. Again, the third-biggest participant in the PC industry is Dell, despite the fact that the business competes with HP, Sony, Apple, Samsung, Lenovo, and many others.
Dell is a big company in the tech industry that is known for its innovative products and services that make people’s lives better all over the world.

For the purpose of this article, we are going to share with you the major strengths, weaknesses, opportunities, threats, and other internal factors that have contributed to the development of the Dell company.

SWOT Analysis of Dell Company


Swot Analysis of Dell Company In-Depth Discussion


Business Partnership with Corporates

Dell has a significant advantage in focused management because large corporations and governments account for approximately 75% of its total sales.
Without further ado, Dell’s business is mostly backed by its relationships with large corporations. In return, these companies provide Dell goods to their employees, making their relationship a reality.

Direct Model

Using the Direct Model, users are allowed to customize their computers to their heart’s content. There has never been a greater need for a product tailored to the individual needs of the customer. Without a doubt, laptop users prefer a system that has high performance and mobility options. With this, the company has increased its sales and is meeting the needs of its customers.

Prompt and Reliable Vendors

Similarly, Dell has an edge in inventory response times and good supplier relations.
Its workers are able to pass such a good impression on to its consumers as a result of its good business services.
Also, the company is also able to customize computers that are delivered to the customer’s house within a few days.

Excellent Brand Reputation

With a solid brand image, Dell was placed in 137th position on Fortune’s list of most prominent brands, 90th position on Forbes’ list of most valuable brands, and 12th on Fortune’s list of best employers.

World-Wide Presence

Dell is the world’s third-largest PC maker and seller, with over 15% of the worldwide PC market share. The company has 363 locations across the world. In the first quarter of 2021, it boosted its global PC market share to 19.7%.

Strong Financial Position

The epidemic may be doing havoc in other nations, but Dell’s Q1 2020 sales were $21.90 billion, more than double what analysts had predicted.
The company’s PC, laptop, and tablet software divisions brought in billions of dollars in sales this quarter.

Diversified Offerings

Dell is a technology company that offers a wide range of products and services, including computers, laptops, tablets, smartphones, televisions, software, data centres, cloud services, and networking.


Overdependence on Tech

Dell is one of the major players in the technology industry, which may be unstable. So, if there is a downturn in the tech industry, the company could lose a lot of money.

Lack of Diversification

Dell relies primarily on the sale of computers. Even though Dell’s PC sales are the primary source of the company’s revenue, any problems in this area might have a significant financial impact.


With multiple points of sale (POS), clients may get their hands on items and services fast before they are stolen by rivals. A few Dell stores are located in major urban centres across the world, where the company prefers to sell directly to customers.

Decreasing Quality of Service

The quality of service should never be sacrificed in order to save money. At the turn of the century, Dell and other companies tried to save money by moving their call centres to India and other developing countries. This made customer service a lot worse.


Focus on Emerging Economies

Prospects in developing economies continue to expand even as mature markets near saturation. For instance, Dell can make use of the rising interest in cloud computing services by making its corporate solutions available throughout Africa.

Expand Growing Divisions

A rise in mobile usage is projected to keep smartphone demand strong and even rise in future years. Dell sells smartphones as well, and it has the capacity to grow this segment to meet the rising demand.

Increase acquisitions

There has been a dramatic increase in the number of acquisitions by significant corporations.
Large-scale acquisitions of creative startups and firms may be financed by Dell because of its financial capabilities.

More Educated Buyers

Customers who have purchased computers in the past know exactly what they want, and Dell is well-equipped to provide it. The Direct Model provides the framework for people to build their own PCs in a very simple manner. This move to better-informed customers presents a big potential in this regard.

Communication and technology

Also, Dell has the potential to greatly benefit from improved communication and technology integration.
Customers can now access the Internet to perform tasks like personalizing their computers, making a purchase, or gathering data. This is a win-win situation for Dell and the customer, with a number of advantages.

Dwindling of the PC market

Since 2006, Dell has relied mainly on the sales of personal computers to fund its operations. If the demand for PCs falls below a sustainable level, the company’s revenues will be at risk.

Other Waves of the Pandemic

The global epidemic halted every aspect of business, from production to distribution to sales. Dell would have to go through the misery all over again because of the experts’ predictions of a second wave of the pandemic.

Stiff Competition

There are many competitors to Dell, such as HP, Lenovo, Toshiba, Acer, Sony, Microsoft, and others. They are all threatening Dell’s market dominance.

Looming Recession

Economic destruction and job losses have put most nations in a downward spiral towards recession as the world opens its doors. Dell may be affected negatively if the economy is in this form for long.

Tariffs’ Effects

In 2019, Dell and some other technology firms opposed tariff plans. Dell’s earnings will be jeopardized if governments succeed in implementing tariffs on its products in the future.

FAQs On Dell SWOT Analysis

Who is Dell’s biggest competitor?

Lenovo Group, Apple, HP Inc., Hewlett-Packard Enterprise, and Acer are Dell Technologies’ primary competitors.

What is Dell target market?

Dell has two distinct customer bases it aims to serve. The first consists of large and medium-sized businesses, while the second includes individual consumers, students, and home or small offices.

What is Dell best known for?

With over 165,000 employees in more than 170 countries, Dell Technologies is one of the largest technology companies in the world. Today, the company is primarily focused on selling network servers, personal computers, software & data storage solutions.

Why Dell is a good brand?

Dell offers some of the best durable laptops on the market. Their laptops are stylish, have decent internal hardware, and feature a great design. They are made from premium materials, have a long-lasting battery, and are lightweight and portable.

Final Thought On Dell SWOT Analysis Company

Dell is a multinational computer manufacturing firm that distributes its goods all over the world. Although Dell has a number of strengths and opportunities, there are several areas that need improvement and preparation for potential issues that we identified as threats. If you have any suggestions about the swot analysis of dell company, please make use of the comment box.

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