Whether launching a startup or running a student blog, you will likely have your personal website and, thus, will have to deal with its promotion. Having a tight budget, students often can’t afford paid advertising. So, that’s where search engine optimization steps in as the most cost-effective way to get your site to the top. The only question is – where to start?
Engaging in SEO as a student can be pretty challenging. Chances are that this is your first experience with optimization and, thus, you may still lack the basic knowledge and skills. But, don’t let this fact hold you back! In the guide below, you will find the core steps and tips that will help you get closer to your goals and ensure SEO success for your website.
Find a Way to Have More Time for Your SEO Efforts
Students’ schedules are busy. But there is a simple solution to this problem. Every student blogger or entrepreneur needs to know that WritePaper offer students paper writing services that can eliminate the issues related to the lack of time once and forever. With a reliable academic assistant like WritePaper, you can save plenty of time for things that matter.
By delegating your tasks, you will reduce the academic load and get a chance to focus on ensuring SEO success for your website. At the same time, you will be able to mind your own business without worrying that your grades will drop. Professional writers will help you score A’s without a hassle. So, you will keep your academic performance high and, at the same time, will be able to do whatever it takes to promote your site or blog.
Take Time to Research
Whether it is for business or blogging purposes, the first thing you need to ensure the success of your SEO efforts is to carefully research your target audience. Understanding your ideal customer’s profile, as well as the needs, wishes, and pain points of your target audience, will help you get on the right track with your SEO strategy. So, take enough time to research everything thoroughly.
Define the Search Intent
Next, you need to take time to study the main search intent of your potential readers or customers. In a nutshell, search intent is the core purpose that lies behind every search query your prospects make.
To help you see why this is so important for SEO, it is worth noting that the ultimate priority of Google is to understand and satisfy users’ search intents. Thus, if you want to get your site to the top of search results, you have to ensure that your content aligns with your prospects’ intents.
Work on Your Title Tags and Meta Description
Title tags and meta descriptions are among the critical SEO elements that are often being overlooked by beginners. So, the next tip that will help you ensure success is to work on your title tags and meta descriptions until they get effective enough to drive users’ attention.
Simply put, a title tag and meta description are what users see under your website’s name in search results. Both the title and description have two core goals – to tell the user what your website is all about and to urge them to click the link and visit it.
To get the most of this, you need to come up with a short and clear but catchy title and description that will drive attention and make a call to action. Also, be sure to use relevant keywords.
Target the Right Keywords
Even for a beginner, it should be crystal clear that relevant keywords are the grounding of an effective SEO strategy. To strengthen your strategy and help your website or blog go up the search results, you need to take time and target the right primary and secondary keywords.
The primary keywords are the words and phrases that relate directly to the main focus of your blog or site. They should reflect your brand identity, values, focus, and relate to the products or services you offer (if any). As a rule, you will only need to use one or a few primary keywords per page or article.
As for the secondary keywords, they should relate to the main topic of each particular piece of content that you create. Typically, there will be several such keywords per page or article.
If you can target the best primary and secondary keywords and use them effectively in your content, you will make your website easier to find for potential clients and readers. Also, keywords will help you rank higher and boost engagement. The only rule is to include keywords in your content as naturally as possible.
Create High-Quality Content
Apart from keywords, the content you create and publish also plays a decisive role in the success of your blog or site. Every piece of content should align with your overall vision, values, and brand identity. At the same time, it should be relevant to your target audience and bring real value.
Thus, the next tip for ensuring SEO success is to devote enough time to creating quality and 100% original content for your pages.
Optimize Other Website Elements
Despite the common belief, SEO isn’t just about content and keywords. In fact, other elements present on your site will also affect its positioning. Thus, it is important that you optimize them as well.
This can include opting for the right plugins, optimizing images and videos, improving page loading speed, etc.
The Bottom Line
When you are a beginner, creating a good SEO strategy that brings the desired results can be pretty hard. But only until you figure out the key steps that can help you achieve your goals.
Luckily, with our guide, you now have everything you need to ensure success. Follow the steps and tips from this guide to make the most of your SEO efforts and take your website to the top in SERPs.