Tesco SWOT Analysis | Full Details You Will Need

In this article, we are going to analyze Tesco’s strengths, weaknesses, opportunities, and threats. In Tesco’s SWOT Analysis, the company’s strengths and weaknesses are internal variables, while opportunities and challenges are external variables. So if you are the kind searching for swot analysis of tesco, stay tuned and read through this article.

SWOT analysis is a time-tested business tool that enables a company like Tesco to evaluate its business and performance against those of its rivals.

An Overview of Tesco

Tesco was established by Jack Cohen in 1919. Immediately, Tesco went from a little operation in a small town in the United Kingdom to one of the largest grocery retailers on the planet. Right now, Dave Lewis remains the CEO of Tesco PLC.

This company receives over 90 million shopping visits every week. It services 66 consumers per second, and it’s making roughly £142,000 in sales every minute.

Key Point From Tesco’s SWOT Analysis:

Topic Key Points
Tesco’s Strengths
  • Broad geographical presence
  • Innovation track record
  • Meeting customer needs
  • Strong brand recognition
  • Market leadership
  • Diverse revenue streams
Tesco’s Weaknesses
  • Some underperforming businesses
  • Price competition affecting profits
  • Underperforming layouts in some markets
  • High prices affecting demand
  • Overreliance on UK and Europe markets
Tesco’s Opportunities
  • Growth of new discount brand Jack’s
  • Strategic partnerships
  • Joint ventures in struggling markets
  • Expansion into developing countries
  • Cashless stores
  • Price matching with Aldi
  • Local brand collaborations
Tesco’s Threats
  • Economic recessions and credit crunches
  • Competition from global superstores
  • Rising food costs worldwide
  • Increasing staff wages and benefits
  • Rising raw material costs
  • Legal and regulatory pressures
  • Changing government policies


In-depth SWOT Analysis of Tesco

swot analysis of tesco

Tesco’s Strengths

The firm’s abilities that it can employ to create, grow, and maintain the top market position are referred to as its strengths.

A broad geographic presence

Tesco’s broad dealer chain and associated networking not only aid in offering excellent services to consumers but also in meeting the economic difficulties of the market.

Innovation track record

Even though most of Tesco’s competitors in the same industry want to try new things, Tesco has a good track record of customer-driven projects.

Meeting the Needs of Its Customers

Tesco’s comprehensive product offerings have enabled the corporation to reach many client categories within the market. Additionally, it has helped the company diversify its financial streams.

Effective brand recognition.

In this business, Tesco’s products enjoy high brand awareness. This has allowed the corporation to charge higher prices compared to its market competitors.

Market Leadership Position

Tesco holds a dominant market share in the grocery business. It has enabled the corporation to swiftly expand the success of new goods.

Various Revenue Models

Throughout the years, Tesco has expanded into a variety of businesses which are outside the company. This has allowed the organization to diversify its income streams far beyond the services and retail (grocery) sectors.

Tesco’s Weaknesses

  • Some TESCO companies are underperforming because they are more susceptible to external variables. For example, the recent financial crisis had a negative effect on TESCO Finance’s revenue, which has still not fully recovered.
  • Price competition has reduced a portion of the company’s profit margin. TESCO should therefore concentrate on other strategies to acquire a competitive edge.
  • Some of the company’s layouts have underperformed in specific countries, showing that TESCO may not have conducted a better market survey than it should have done.
  • Due to decreased disposable income, consumers may be purchasing fewer things from the store because of the high price of products.
  • Because of its focus on sales from the United Kingdom and Europe, the store hasn’t put in the effort or resources to grow its business in other regions. It may be attempting to service too many markets, which may not be financially viable or in line with its strategic objective.

Opportunities for Tesco

Tesco just launched Jacks, a new bargain store, and it has seen a considerable increase in sales. It has a chance to build its company and compete well with other low-cost competitors such as Aldi and Lidl.

Strategic Partnerships with other brands

Tesco may be able to take advantage of an outstanding opportunity by forming strategic alliances with well-known corporations. Having additional items on the market will allow Tesco to gain more customers.


In areas where Tesco shops are failing, joint partnerships are indeed a better option. As a result, local businesses may assist in improving performance in these regions by providing in-depth market information.

Developing countries

Even though Tesco already has outlets in many developing nations, the firm may be able to make money if it expands into new markets such as Turkey, South Korea, and Indonesia.

Cashless stores

Recent instances have revealed the dangers of handling objects like coins and bills that are thrown around at random. The majority of customers are looking for ways to avoid carrying cash. Tesco plans to launch a second cashless store in the near future.

Price comparison

Earlier this month, Tesco said that it would begin matching Aldi’s pricing on hundreds of goods. Tesco has a chance to stop and reverse Aldi’s market share gains with this method.

Local Collaboration

Tesco’s connection with local brands might potentially open up new markets for the supermarket chain. In contrast to the local companies, Tesco has access to a broader range of resources, including global techniques and execution expertise.

Threats to Tesco

  • Market share and profits will continue to be threatened by economic recessions and credit crunches throughout the world, resulting in a decrease in the quantity and amount of purchased products.
  • If TESCO doesn’t innovate and use technology to its advantage, competing global superstores may be able to reduce costs and offer a wider range of goods. This will also pave the way for having better supply networks to transfer the items faster.
  • Food costs are rising all across the world, making it harder for people to buy the things they want and have less money to spend.
  • Pressure on TESCO’s pricing strategy comes from the fact that workers around the world are getting paid more and getting more benefits.
  • TESCO’s sustainability is also being threatened by the rising cost of raw materials, which has prompted it to broaden its network of suppliers in order to gain the best prices on raw materials.
  • Increasing institutional mistrust and legal action risk for Tesco.
    Due to the difficulty of enforcing WTO rules and regulations in multiple markets. Legal proceedings have become costly and time-consuming. It may cause Tesco to invest less in emerging regions, leading to decreased development of the company.
  • Government laws and the political situation are also placing pressure on TESCO to comply with new requirements that compel them to make costly structural modifications to their operations.


What are the threats of Tesco?

Tesco faces additional threats, such as a price war with Lidl & Aldi. Tesco has a tough time competing with these two rivals because of their well-known status as discounters. The profitability of Tesco is significantly affected by the pricing policies of these two rivals.

What is Tesco’s main strategy?

It has successfully countered the threat posed by discount grocery stores by providing low prices every day on a variety of items. Ken Murphy, CEO of Tesco, said, Customers want great prices on everyday items, and we give them that with ‘Aldi Match Prices’ and ‘Low Everyday Prices.’

What makes Tesco so successful?

Tesco has a powerful brand, a good marketing plan, a large market share in the U.k, a lot of available cash, and a good handle on how to use innovation in its business. In addition, its retail market dominance in the United Kingdom gives it a competitive edge.

Who is Tesco’s biggest competitor?

Tesco is a large grocery store and retailer in the United Kingdom whose main competitors are Sainsbury’s, Morrison’s & ASDA also known as the Big Four.

What is unique about Tesco?

Tesco was the very first grocery & commercial chain store in Europe to put out its Clubcard system. With this system, customers get points for every purchase they make. These points can be redeemed for additional purchases in the future.


I hope this short article has given you a broad Tesco SWOT analysis. Kindly drop a comment below to ask any questions or share your thoughts about this post. Thank you.

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