Despite its successes, Boeing faces several challenges in the years ahead. In this article, we will perform a SWOT analysis of Boeing to better understand the company’s strengths, weaknesses, opportunities, and also threats.
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Overview
The Boeing Company has been around for a very long time, and to get to where it is now, it has gone through a number of important steps.
The company is one of the world’s major makers of aerospace products and the United States’ largest exporter in terms of monetary value. They currently provide a wide variety of items. As America’s leading exporter of manufactured products, the company provides services to U.S. and allied government clients in over 150 countries.
Before 1961, Boeing was called the Boeing Airplane Company. The name was changed to reflect the fact that the company had expanded into more markets than just aeroplanes.
SWOT Analysis of Boeing Company
Strengths of Boeing
Strong Market Share
Boeing is among the largest aerospace firms in the world. It is said to be in the second position after Airbus overtook the firm in early 2020. It is among the major defence, space, and security aircraft makers, with billion-dollar contracts.
Strong Supply Chain
In order for Boeing to make its planes, it has to get its raw materials from all over the world. The firm had to build an efficient and robust supply chain to ensure that this system was functioning properly, and it achieved exactly that. They ensure that all raw materials are obtained on time and that the finished product is produced and supplied on schedule.
Partnerships
In multiple ways, business collaboration paves the right way for a company’s success. Boeing has made strategic alliances with well-known and important companies, which is good for both brands. They have worked with international businesses and gained various benefits as a result.
In addition, they have created strong and meaningful ties with these partners and assured them of their brand’s worth. Focusing on partner connections can have long-term benefits for a business. Therefore, this has been advantageous for Boeing.
Innovation
The company’s most significant brand is now the one with the highest levels of originality and innovation. Obviously, there is so much competition in this industry that you must therefore contribute something distinctive to separate yourself apart from others.
Boeing has a well-known reputation for coming up with new ideas, and it is known for its dedication to doing so.
Weaknesses of Boeing
Design Flaws and Safety Risks
The Boeing 737 Max was involved in two fatal crashes in 2019: one in the Java Sea and the other in Ethiopia. Boeing’s 737 Max design issue was blamed for both flights’ malfunctions. Boeing’s 737 design flaws are a major downside.
Over-Outsourcing
Outsourcing the manufacturing of plane parts is another major aspect of Boeing’s business model. Since Spirit Airlines recently fired 2,800 workers, many of whom worked on the 737 Max, the scope of Boeing’s outsourcing has been brought to light.
Overdependence on US Contracts
Boeing, in contrast to many of its competitors, relies on government contracts to fund its operations. Boeing’s American business relies heavily on US government contracts, which account for around 27% of the company’s total income.
Supply Chain Challenges
Boeing, like any other global business, has to deal with supply chain issues as a result of its management initiatives. Boeing, which relies significantly on suppliers, has a big problem in this area.
Poor Personnel Administration
The inefficiency of labour management is demonstrated when workers are fired because they have joined a union. It’s basically what Boeing did to its South Carolina workers to try to prevent a new union.
Opportunities for Boeing
Innovation Capability
By now, it should be clear that Boeing has already shown that it has an infinite potential for invention. They’ve worked hard to stay ahead of the competition by always coming up with fresh ideas and technologies.
As a great illustration of this, Boeing teamed with Uber to construct air-taxis and with Volkswagen to build flying automobiles. These concepts can be developed further to bring them closer to commercialization. Aside from that, they can use these notions to establish new pathways for themselves.
Increasing Demand for Commercial Airplanes
As globalization and the urge to connect grow, the need for new commercial jets is likewise rising as passenger numbers continue to rise.
Increase in Eco-Friendly Flights
Boeing started a campaign to reduce the amount of carbon dioxide that its jets put into the air. This was done as part of a worldwide effort to stop pollution. The company is already testing the most advanced cutting-edge technology in order to reduce emissions and noise pollution.
Growing Aerospace Market
Global demand for aerospace and defence products is increasing, and it is expected to grow at a three percent CAGR between 2019 and 2023. This presents the organization with a wealth of long-term revenue-boosting prospects.
Growing Strategically
In the past, Boeing has collaborated with firms like Raytheon, General Electric, Lockheed Martin, and others to develop innovative products. Boeing will have to increase production in order to meet the rising demand.
Flying Cars
Exploring new markets has the potential for more growth, but only if the company has a solid partner. Boeing and Volkswagen (Porsche) worked together to make, for example, flying cars for the rich.
Threats for Boeing
Intense Competition
Many multinational corporations are competing with Boeing’s business in every category. Boeing’s market share is being undermined as a result of this. Airbus is a major rival of Boeing’s, and the European Union strongly supports it. As a result of the fierce competition between these two companies, Boeing must continually fight for its position. Consequently, the corporation faces constant danger from this.
Contracts with A Fixed Price
Fixed-price contracts accounted for around two-thirds of Boeing’s income last year. While this aids in increasing productivity and lowering costs, it also puts the company at risk of experiencing a decline in profit margins. This will surely have an impact on its financial position.
The Pandemic
Most people would think twice before getting on an aircraft because of the damage, suffering, and fatalities caused by the epidemic.
Cyber Security Threats
Rebels, terrorists, and hackers all represent a serious threat to airlines all around the world right now in the form of cyberattacks.
Looming Recession
In countries around the globe, the economic downturn has already begun. Boeing’s commercial clients (such as Southwest Airlines) will have a difficult time surviving in a recession because consumers will shun non-essential trips or seek cheaper alternatives like mass transit systems.
Terrorist Attack
Terrorist organizations represent a threat to all airlines and aircraft manufacturers. This causes damage to the firm if it experiences such an attack.
The War on Trade
Both Airbus and Boeing are stuck in the UCS-EU trade battle, which may affect their companies negatively.
FAQs On Boeing SWOT
What is Boeing SWOT Analysis?
A Boeing SWOT analysis is being conducted so that the company’s advantages and disadvantages can be assessed. The report also attempts to examine both challenges and opportunities facing the organisation. Boeing is an industry leader in the air transport industry.
What are the weaknesses of Boeing?
The majority of Boeing’s contracts are with the United States government. Consequently, it can be said that they are extremely important to its revenue, which is also affected by many political factors. For raw materials, Boeing is also very dependent on some of its suppliers. This lessens its negotiating power.
Final Thought On Boeing SWOT Analysis
In conclusion to SWOT analysis of Boeing company. Boeing is a big name in the United States and across the world. The firm has a high-ranking position in the industry. Even though there are risks and weaknesses, the company will not lose its position.
If Boeing keeps coming up with new ideas, making new things, and improving in ways that are good for the environment, it will continue to be the biggest plane maker in the world.
Boeing will also be able to reach more people for less money if they increase their presence on many channels, such as search engine optimization (SEO), emailing, content marketing, and social media marketing.
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